The video game business is getting more and more like the movie business. Gone are the days when you could just churn out five or six successful games a year with a small development team and a little design experience; making a successful title is the culmination of years of work, involving hundreds of people, and when release day finally approaches it’s like the premiere of a brand new Hollywood blockbuster. Everybody goes crazy for it, everybody wants to be involved, and everybody wants the merchandise.
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