Marketing Strategies for Running a Successful Business in 2019
Key Marketing Strategies for Your Business in 2019
2019 is a year that has brought with it numerous changes in marketing. New technologies mean that digital content is increasingly taken into consideration in marketing campaigns. Also, using various programs makes it possible to conduct marketing campaigns targeting specific audiences. In this article, we’d like to share with you 10 digital marketing strategies that can help you achieve success in 2019.
1.Video Content as a Key Promotion Element
Nowadays, video content is increasingly used for promotion of different products and services on social networks and popular video sites, such as YouTube. Unlike text-based blogs, displaying ads in audiovisual content is more convenient and less intrusive.
2. Artificial Intelligence
Artificial intelligence is constantly developing and influencing different aspects of our lives. Marketing is becoming increasingly reliant on AI and machine learning, so it’s little wonder that this trend will continue in 2019.
3. Social Networks
In 2019, it is necessary for a company to be present on social media. Even if its target audience isn’t comprised of active Internet users, it should still have an account there. In so doing, it can differentiate itself from its competitors, achieve greater visibility, receive regular customer feedback, and increase web traffic. It is also crucial to provide your target audience with certain services. Being active on the Net doesn’t only involve publishing posts. You need to know your clients’ expectations and requirements and write posts on how you can solve all their problems. Also, thanks to Facebook ADS, you can conduct effective marketing campaigns online.
4. Customer Relationship Systems
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems allow various organizations to maintain databases containing important information about their clients. These systems allow for better data management and make it easier for commercial entities to conduct campaigns aimed at specific target audiences. In 2019, the use of these systems is becoming increasingly widespread.
5. Sales Funnel
If you, as a leader of a company, seek to boost your sales, you should know how to use sales funnels. By dividing a purchasing process into funnel phases, you’ll have a much easier time identifying value propositions for each stage. Thus, you can come up with better strategies for each step and achieve the desired value proposition.
6. Voice Assistants
Voice assistants are increasingly changing the way routine business tasks are performed. Thanks to them, carrying out all SEO-related activities is becoming a lot easier. More and more people are starting to use these voice-activated helpers and perform a hands-free search online, even looking for such things as college papers online and essay services.
7. Podcasts
Modern society is characterized by high dynamics and multitasking. Time scarcity is the biggest problem these days, and it can be quite challenging for companies to quickly achieve the desired impact on their target audience. One way of handling that predicament is using podcasts. Thanks to them, your potential clients can find out about your goods and services while doing other things, such as driving or working out at the gym. That is precisely why podcasts are considered a popular way of distributing content among customers.
8. Outbound vs. Inbound Marketing
Less intrusive strategies are more effective in targeting potential customers. Inbound marketing allows companies to offer their clients relevant content by adapting it to their needs. Thus, they get to know more about the company and its products and become loyal to the brand after some time. The objective is to generate marketing messages in a form that will make the company and the brand more attractive to the customer.
9. Blogs
There has been a notable increase in the number of company blogs in 2019. Blogging has become a perfect way for companies to deliver relevant content to their customers. Maintaining a blog is also a key element of the Inbound Marketing strategy, which is why it is essential for companies to have a Content Management System (CMS) in place.
