Harold Jellicoe Percival, a veteran of Bomber Command in WWII, died last month aged 99. The death notice in his local paper said that there was nobody to attend his funeral.
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Twitter picked up the story, in the hope that somebody might be able to attend.
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His local paper, the Blackpool Gazette, also covered the story.
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And as a result today, at 11 a.m. on Armistice Day, hundreds of people — service personnel and civilians — gathered in the rain at Lytham Park Crematorium to pay their last respects to Harold.