Thrills and Perks of Being a High Roller

1

Casino loyalty programs, also known as player’s clubs, provide incentives and rewards to players based on how much money they spend gambling. These programs allow casinos to track players’ activity and offer customized promotions and exclusive experiences to encourage loyal, high-spending customers to keep playing. For serious gamblers at NineCasino who bet thousands or even millions per trip, loyalty programs unlock VIP treatment, luxury gifts and money-can’t-buy experiences.

How Casino Loyalty Programs Work

Loyalty programs at casinos operate similarly to airline frequent flyer programs or hotel rewards clubs. The basic framework includes:

• Point system - Players earn points based on how much money they spend on slots, table games, hotels, restaurants and so on. These points can be redeemed for free play credits, gifts or comps.
• Tiered status - As players earn more points, they climb to higher tiers and unlock better rewards and elite privileges. Common tiers are Gold, Platinum, Diamond and Invitation-Only levels.
• Comps - Short for “complimentaries,” these are free gifts, amenities and perks given to players based on their level of play. Standard comps include free drinks, meals, show tickets or hotel rooms.

Perks and Rewards of Upper Tiers

While the base level of loyalty programs offers some nice freebies, the real luxury treatment comes at the higher echelon tiers reserved for true VIP gamblers and high rollers. Here is a glimpse at some over-the-top perks and elite privileges unlocked at the top:

Personal Casino Hosts

Dedicated casino hosts act like personal concierges and assist with any requests or needs. They handle booking flights, rooms and restaurant reservations, as well as arranging transportation in limos or private jets. Top-tier players also get access to exclusive VIP lounges with food, drinks and slot attendants.

Luxury Gifts

It’s not unusual for casinos to gift their best customers six and even seven-figure presents. Popular loyalty program gifts range from high-end watches, designer handbags and fur coats to exotic vacations, cars, yachts and even real estate.

Money-Can’t-Buy Experiences

Casinos create one-of-a-kind events and experiences to make top players feel special. From private concerts with chart-topping artists to celebrity meet-and-greets, these are the types of exclusive perks reserved for heavy hitters.

Personalized Promotions

By using data and analytics, casinos can tailor promotions and incentives specifically for individual players based on their preferences and tendencies. This level of personalization makes high rollers feel important and keeps them coming back.

Case Study: Genting’s Crockfords Casino Loyalty Program

Crockfords is an ultra-exclusive VIP gambling club inside Genting’s Resorts World complex in Singapore. The invitation-only club has just a few hundred members who receive extreme luxury, privacy and attention. Here’s a look at some perks of being a Crockfords member:

2

As shown by the unmatched rewards of being a Crockfords member, loyalty really does pay off for those who have the bankroll and appetite for gambling. While not everyone can access these types of hyper-exclusive clubs, even standard casino loyalty programs provide nice freebies and can make for an enhanced gambling experience.