What Attracts Online Users To Casino Gaming Platforms?

1

Of the many business success stories of the past few decades, few can have exceeded that of iGaming. More specifically, the online gambling industry.

The figures behind it are staggering. In 2022 it was valued at $63.53 billion and it’s projected to grow at a compound rate of over 11% per year until the end of the decade.

It’s being driven by a number of factors, most notably the penetration of cell phones, tablets and other devices. So, every year it it’s an activity that becomes accessible to more and more people.

But accessibility is only part of the story. There are many other appealing aspects to casino gaming platforms including all of these.

Incentives and promotions

One of the most effective ways that online casinos deal with a very competitive environment is with welcome bonuses and incentives. These involve offering new players a number of benefits. It may be that they are given free stake money to start playing, usually as an offer to match an initial deposit amount. Or a set number of free spins on selected slots games is another very popular option. Once a player has been attracted by a casino this will then be followed up with other promotions like extra free spins or even entry into exclusive prize draws.

The wide range of games available

Most leading online casinos offer an even wider range of games than their land-based rivals. For example, the most popular type of games by far are the slots. An online casino has the capability to offer an almost unlimited number of these games, far more than could be physically accommodated on a gaming floor. Then there are all of the table games like roulette, blackjack and baccarat. Online casinos offer many different variations of these. Some are quicker to play than others, some have particularly low or high stake requirements. There are also sweepstakes casinos available online in the US, where players do not need to stake their own funds, these types of casinos are also available in most States.

The live casino revolution

In the early days of online casinos they had a fairly basic offering. The games were essentially video games using simple graphics and slightly clunky functionality. What they failed to capture was the atmosphere of a real casino. Today, technology has come to the rescue to remedy this situation. With the live casino games are run by actual dealers operating in a studio dressed to look like a casino. The action is streamed to players’ devices in real time. Players can even chat with the dealers online. Altogether, it makes for a far more entertaining and involving experience, and one that players find well worth repeating.

Always open

A major point that also works in online casinos’ popularity is the fact that they never close. Players can play at any time of the day or night, all they need is a reliable internet connection and a device to use it. So, unlike land-based casinos that involve all the effort of physically getting there, it’s so much easier to check in at one online.

Frictionless payments and rewards

Anyone who plays at an online casino effectively has an account with the site. Stake money is deposited in it, and any winnings are also paid directly into it too. Because all the leading sites offer multiple ways to deposit money from debit cards to digital wallets this is a smooth and hassle-free process. Similarly, when a player wants to withdraw winnings this can be done quickly and easily with the money being sent directly to their nominated bank account.

Anticipating players’ needs and preferences.

There’s been a great deal talked about how AI is transforming many sectors and this is true of this one too. By using data gathered, with the player’s permission, online casinos are able to offer games, incentives and other features targeted at their precise preferences. This might be a particular slots game or a new variation on roulette or baccarat. It adds up to a form of personalisation that makes the player feel valued and understood – and means they are more likely to remain loyal over time.

Leading with tech

The story of the online casino sector has been one that has been driven by technological advancements. By being at the cutting edge, everything is geared to giving players new experiences. The next big thing is likely to be virtual reality. This could take the live casino experience up to a whole new level by being totally immersive.

There are undoubtedly many other ways that the sector is working on attracting new players as well as holding on to existing ones. So we can expect to see many more innovations and developments over the next few years – and that will be very good news for the operators and players alike.