Digital Age Museums: How AR and VR Liberated Art

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  • 30 Jun, 2022  |
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Thanks to modern technology, the image of the museum as a boring haunt of prudish intellectuals is irrevocably a thing of the past. Museums today are not only temples of science and art, but more and more often - exciting attractions that can captivate both adults and children. AR technologies can turn even the streets into exhibition spaces, while VR returns lost monuments, takes the viewer to the artists' studios, and allows them to become their co-authors.

1 Digital Age Museums: How AR and VR Liberated Art

Individual Route

Perhaps the easiest and most sought-after way to use the capabilities of modern visualization technologies is navigation. Today, many major museums and galleries have already implemented the following solutions:

• installed touch terminals and multimedia screens,

• placed QR codes in the halls

• organized the rental of multitasking gadgets;

• allowed downloading their mobile applications like Zodiac Casino offers for a more detailed acquaintance with the collections.

For example, the Louver offers an audio-visual guide from Nintendo developers with 3D images, a story about the exhibits and the history of the museum, and an interactive map that will help you not get lost in the labyrinth of halls and find the most interesting route from the Venus de Milo to the Mona Lisa. Moreover, the program is customized to the individual tastes and preferences of the guests.

Time Travel

A truly unforgettable experience is made by acquaintance with immersive technologies that create the effect of presence and immersion. If we talk about art collections, then, as one would expect, galleries of contemporary art most willingly adopted this tool.

At the end of 2017, London's Tate Modern presented a VR exhibition dedicated to the work of Amedeo Modigliani. Its creators needed months of painstaking work so that visitors could be transported to Paris a century ago, visit the artist’s studio recreated in virtual reality, and even “touch” the objects in it.


2 Digital Age Museums: How AR and VR Liberated Art

Digitalization of Art

Another trend associated with the development of computer thought is the preservation of masterpieces of art in the form of digital objects and transferring them to a virtual world accessible to anyone. Thus, those who are physically unable to get into a particular museum go on a virtual tour to examine in detail the digitized exhibits of the collections on the site. The largest project of this kind was Google Arts & Culture, bringing together more than a thousand museums and galleries from around the world.

Such technological solutions make the world of art much more open and accessible to all. Now people of creativity will not need to negotiate with galleries, rent premises, and invite the public to a specific place. It is enough to create content and place it in worthy scenery by simply selecting a point on the map.

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