How Video Can Elevate Your Business

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Video marketing is the future. Consumers are now watching more video content than ever and it’s important for businesses to take advantage of this.

As technology and social media advanced more every day, people are spending the majority of their lives online. The Internet can be used for almost anything nowadays, whether it’s entertainment, searching for a new restaurant, browsing online stores, or catching up with friends.

Most businesses are now using social media videos for marketing, and there are Miami video production companies that specialize in creating these business videos.

In particular, the amount of video content that is being uploaded and consumed online is accelerating at a rapid rate. Last year, adults in the US watched 209 minutes of video content every day.

This is no wonder when there is a video for everything. If somebody is stuck on a DIY project at home, they can head to google, make a quick search, and watch a tutorial video within minutes. If they’re bored at home, they can log on to YouTube and watch endless hours of video content.

How is this relevant to your business?

With the increased video consumption online, you can maximize the reach of your company by producing great video content. It’s likely that your target audience is searching for videos online.

By posting high-quality content that engages your target audience, you can get more eyes on your business. In turn, you can generate more leads and significantly boost your sales.

Over 80% of businesses now use video as part of their marketing strategies. Why not join them and start creating your own videos?

If you’re not confident in creating your own branded videos, contact a Fort Lauderdale Video production company. You can get expert advice and guidance from professional video producers so you can create the best video for your business.

Professional video companies will be able to help you with your video concepts, and some also offer filming and editing services.

So, why should you go through the effort of creating videos for your business? Here’s how you can elevate your business using video content.

Increase Leads and Sales

Your video content is the perfect opportunity to showcase what your brand offers in an exciting and inspiring way. They can engage your current audience and attract new customers to your website or social media channels.

You can substantially boost your leads and sales by detailing your products and showing demos of how to use them. Over 70% of consumers purchase a product after watching a video about it.

When you include a CTA at the end of your online videos, it can help to move your customers to the next stage in your sales funnel. You might ask them to ‘sign-up to your newsletter’ or ‘click the link below’ to shop the items you’ve mentioned in the video.

Increase Brand Awareness

If you make sure to include your unique branding in every one of your videos, you can easily boost your brand awareness.

Every person who watches your online videos will be subconsciously taking in your brand name and logo, and this can leave a lasting impression on your target audience. After watching one of your branded videos, your business will remain at the forefront of their minds and they’re more likely to make a purchase.

Adding your branding to every video promotes your brand in a genuine way that doesn’t come across as pushy or forceful to your customers. It’s a great ‘non-salesy’ way of promoting your products and encouraging consumers to check out your brand.

Educate Your Audience

You can use engaging video content to educate your customers about what you do and how you’re revolutionizing the industry. Create exciting tutorials or informative videos that will captivate your audience and keep their attention.

Many brands use video content to educate their audience about their products. When your audience can clearly see your product in action, they can see that your products are genuinely high-quality. Your customers will learn to trust your brand and they’re more likely to make a purchase.

Build Brand Authority

When your audience can see that you are an expert in your field, it builds brand authority. Showing that you know what you’re talking about builds trust in your brand and reflects your credibility.

When people are searching for information on a specific topic within your industry, they will come across your professional brand videos. They will gain a unique insight into the industry and are likely to check out your products.