What You Need To Know About Instagram Marketing

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Many market data gathered revealed how powerful Instagram is as a marketing tool. It has more than 900 million active users per day, which means it has the potential to improve your business account in a matter of days. Of course, to achieve great engagement and suitable lead generation, one must take some carefully planned steps. A professional Instagram campaign consists of several factors and shows up next. 


Your goals and the strategy


So, the first thing you need to take into account is your goal. Think about what you want to achieve for your business and develop a strategy with this idea in mind. Also, if your account is new (but not only), you can start by purchasing a couple of IG followers from special social media marketplace Socialboss.org. This will boost your initial business account, and get you access to real and qualitative followers. Once you’ve done this, you can move on and create your post schedule, so that you can maintain your newly achieved followers’ database and attract organically new ones. 



Audience and your business niche


Audience familiarity represents yet another significant factor for the success of an Instagram campaign. You have plenty of tools to use for attracting your audience, including the bio section of your profile, the profile picture, and your post’s hashtags. Besides, the visual cue is essential on this social media platform, so it is best to select a profile picture that depicts your business logo or mascot. And don’t forget to include a link to your business.

Qualitative visual cues

Your posts should always consist of top-notch photography or videos. This is the most manageable and quickest way to boost engagement on your business profile. And besides sharing compelling visuals, you should carefully create the caption for the post. Adding hashtags can increase visibility, but you should do this with a measure. Also, including a small call-to-action suggestion can add up to the engagement your account will receive. And it would be best if you always used the same colour pallet or filters for your content. In this way, users will link your posts to your business without having to think about it.

Don’t forget to make use of Instagram Stories. These are great for keeping your fans engaged, and if done correctly, can generate purchases for your business. The best approach is to share insights on what’s going on in your offices or the famous behind-the-scenes videos.

Post schedules

Lastly, but not the least important, everything you share on your Instagram account should be done accordingly to a schedule. Being consistent is what can increase your followers’ database immediately. Mostly, business accounts should post once or twice per day. But no matter what you choose, you should always post at the same time every day. Many studies revealed that Mondays and Thursdays could get you the best engagement rate between 8 to 9 am. Anyhow, you need to assess your accounts activity, so that you discover the perfect time of the day in which your followers engage with your content. Instagram insights are your ally for this and can help you create the best online marketing strategy.

After implementing these tips and tricks, you should also link your Instagram account with your Facebook one. Also, you should always encourage your customers to leave a small testimonial, while your followers should be engaged to share or repost your content.