18 graphic artists from around the world were commissioned to Photoshop the same exact female form into a shape that their culture would find attractive.
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They were allowed to modify clothing while keeping the form visible. All other changes, including those to the females’ shape and form were left up to the designers.
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The project focused on female designers (most of which were contracted via freelance job boards), as they wanted a woman’s view of what her culture finds attractive and to understand more about the pressures they face.