Not The Best Place For Aston Martin Store (3 pics)

NOT a store!
24 October 2018, Shanghai, China: The iconic producer of hand-crafted luxury sports cars, Aston Martin Lagonda, today announced the opening of a brand new design studio in Shanghai.

The British brand’s first design studio to be located outside of the UK, the ‘Aston Martin Lagonda Creative Lab, NICE 2035’ is a partnership with Tongji University in Shanghai, one of the world’s leading universities for the study of design and innovation.

Marek Reichman, Aston Martin Executive Vice President and Chief Creative Officer commented: “The Chinese market is incredibly important to the future success of Aston Martin. Collaborating with industry leaders and talented students at Tongji University will allow us to have a deeper understanding of the trends in China, ensuring we are focused on the needs of our Chinese customers.

“The first project of the new studio will be a collaboration on future interior designs for our sports cars and our first SUV, which will be launching in 2019.”