Smart Ad in Kuwait (4 pics)
The objective of this ad is to reach everyone behind the wheel and encourage them to use a head set.
In Kuwait the authorities usually leave cars involved in accidents by the road for a while.
(Here is an example from China)
This time they left something else...
Created by Impact BBDO Group Kuwait City, Kuwait.
More after the jump.
And take a look at this pictures, if you missed them:
Smart Ad (3 pics)
Smart Ad. Day And Night (2 pics)