Unbelievable Facts About Coca-Cola's History (9 pics)

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  • 1 May, 2013  |
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The creator of Coke was a colonel in the Confederate Army

After earning a medical degree, John Stith Pemberton served in the Confederate Army during the Civil War and it was his life-threatening wound that sparked his quest in creating Coke. Pemberton had become addicted to morphine, and sought a way to combat this addiction.



1 Unbelievable Facts About Coca-Cola's History (9 pics)

The original Coca-Cola prototype was both alcoholic and coked-up

In 1885, Pemberton began marketing a beverage called "Pemberton's French Wine Coca," a mix of coca, kola nut, and damiana (a flowering shrub that has anti-anxiety and aphrodisiac qualities).


2 Unbelievable Facts About Coca-Cola's History (9 pics)

Coke is 127 years old?!

It officially launched wayyyyyy back in 1886.


3 Unbelievable Facts About Coca-Cola's History (9 pics)

Coke was originally marketed as a cure to many ailments including low sexual libido

Pemberton was forced to take the alcohol out of his original coke wine formula due to prohibition laws, but he first touted that version as "a most wonderful invigorator of sexual organs." Once he launched Coca-Cola, he called the drink a "Brain Tonic" and "temperance drink" (anti-alcohol), saying it cured headaches, anxiety, depression, indigestion, and addiction.


4 Unbelievable Facts About Coca-Cola's History (9 pics)

Cocaine was removed from the drink in 1903

But guess what — cocaine was still legal at that time. It wasn't outlawed until 1914.


5 Unbelievable Facts About Coca-Cola's History (9 pics)

It originally cost five cents a glass

Roughly the equivalent of $1.26 today.


6 Unbelievable Facts About Coca-Cola's History (9 pics)

Coca-Cola has always been creative with advertising, so much so that some think they shaped the public's vision of Santa Claus

Some notable advertising and marketing facts:
- From the beginning, Coca-Cola employed successful strategies such as creating non-Coke products like calendars and clocks and using pretty female spokesmodels.
- Norman Rockwell created art for Coke ads.
- In the 1930s, Coke created Christmas ads, depicting a jolly, red-suited Santa and although other depictions of Santa were part of pop culture history, Coke had a huge role in shaping our image of St. Nick.
- In the 1980s, the company attempted a "Coke in the Morning" campaign to try to win over coffee drinkers.


7 Unbelievable Facts About Coca-Cola's History (9 pics)

Coke has had a role in race relations

In 1899, Coca-Cola became available in bottles as well as soda fountains, which means that there was a shift in consumer demographics. Explains The Atlantic, "minorities who couldn't get into the segregated soda fountains suddenly had access to it." It's suggested in a New York Times article that the removal of cocaine from the formula was sparked by racial tensions: "Southern newspapers reported that "negro cocaine fiends" were raping white women, the police powerless to stop them. By 1903, [then-manager of Coca-Cola Asa Griggs] Candler had bowed to white fears (and a wave of anti-narcotics legislation), removing the cocaine and adding more sugar and caffeine."
Coke was also present during the Civil Rights movement. In the '50s, soda fountains were at the height of their popularity, with Coke being a main component of this. However, establishments like fountains were still often segregated. Activists including Martin Luther King would often stage sit-ins at Cokelling soda fountains.


8 Unbelievable Facts About Coca-Cola's History (9 pics)

Coke invented the 6-pack

In 1923, the company began selling bottles in packages of six, which became common practice in the beverage industry.


9 Unbelievable Facts About Coca-Cola's History (9 pics)

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№1 Author: Slugsie (1 May 2013 02:34) Total user comments: 1588


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I wonder how the taste of coke has changed since the original alcoholic/cocain version was introduced?
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№2 Author: monkfish1968 (1 May 2013 04:51) Total user comments: 483


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i just add my own alcohol and cocaine to gain that authentic original flavor
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№3 Author: adzhoe (1 May 2013 05:54) Total user comments: 15109


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what's not to believe? Be interesting to sample the original formula.
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№4 Author: Forfattare (1 May 2013 08:22) Total user comments: 898


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:04: good to know
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№5 Author: MonkeyMonster (1 May 2013 11:27) Total user comments: 241


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I used to live a few doors down from Pemberton's old house.
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№6 Author: thughugger (1 May 2013 11:44) Total user comments: 1015


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Amazing how a soft drink has become so iconic across the world.
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№7 Author: micliapu (1 May 2013 16:15) Total user comments: 2978


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I think that coca-cola is ruling the world :32:
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№8 Author: Jinxaruny (1 May 2013 17:34) Total user comments: 10324


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I love me some coke!
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№9 Author: Lu (1 May 2013 19:47) Total user comments: 15132


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If you have a strong telescope, you will find a Coca Cola sign board on the moon.
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№10 Author: choochwhocharlie (1 May 2013 20:44) Total user comments: 2136


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I prefer Pepsi
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